Tuesday, November 26, 2019
Africa and Aids essays
Africa and Aids essays Africa by far, is struggling the worst with its on going battle with AIDS. In comparison with the rest of the world they have the largest number of infected people. Throughout the years more and more people are catching this virus and nothing seems to be getting done to prevent it. In the US as we battle with HIV and the AIDS virus there are discussion groups and early childhood classes on safe sex and how AIDS can be contracted. When the time comes that young adults are beginning to become sexually active they know the precautions they should be taking. Unlike the US Africa holds back on their teachings about sex in schools, for reasons of culture and religion they do not believe in. In 2000 the statistics on the number affected with the virus in Africa was around 23.5 in the US the numbers were slightly under one million. This raises the question what causes Africas population to be overtaken? I found it interesting in the article that employment rates were not close to where they should be. In South Africa, a 1996 study estimated that 52% of the 11 million people aged 16-30 were unemployed, and half of those unemployed people were classified as marginalized, with few prospects of formal sector employment. Employment plays a big role in the spreading of the virus. The fact that there is little money around and so many are without jobs leads them to think of the present instead of the future. Meaning they are more worried about housing and sex that they dont think of where they will be in ten years and the effects of catching AIDS. The other problem with the lack of money in the country is that most people are not helping to find a cure or are spending any money to help the sick. Over the years there has been work done to lessen the affects of AIDS. In the US and in some of the other more powerful countries, millions of dollars have been put towards a cure and slowing the virus down as it...
Saturday, November 23, 2019
History of Tikal
History of Tikal Tikal (tee-KAL) is a ruined Maya city located in the northern Petà ©n province of Guatemala. During the heyday of the Maya Empire, Tikal was a very important and influential city, controlling vast stretches of territory and dominating smaller city-states. Like the rest of the great Maya cities, Tikal fell into decline around 900 A.D. or so and was eventually abandoned. It is currently an important archaeological and tourism site Early History at Tikal Archaeological records near Tikal go back to about 1000 B.C. and by 300 B.C. or so it was already a thriving city. By the Maya early Classic era (roughly 300 A.D.) it was an important urban center, thriving as other nearby cities declined. The Tikal royal lineage traced their roots to Yax Ehb Xook, a powerful early ruler who lived sometime during the Preclassic period. The Peak of Tikals Power At the dawn of the Maya Classic era, Tikal was one of the most important cities in the Maya region. In 378, the ruling Tikal dynasty was replaced by representatives of the mighty northern city of Teotihuacan: it is unclear if the takeover was military or political. Other than a change in the royal family, this does not seem to have altered Tikal’s rise to prominence. Soon Tikal was the dominant city in the region, controlling several other smaller city-states. Warfare was common, and sometime in the late sixth century, Tikal was defeated by Calakmul, Caracol, or a combination of the two, causing a gap in the city’s prominence and historical records. Tikal bounced back, however, once again becoming a great power. Population estimates for Tikal at its peak vary: one estimate is that of respected researcher William Haviland, who in 1965 estimated a population of 11,000 in the city center and 40,000 in the surrounding areas. Tikal Politics and Rule Tikal was ruled by a powerful dynasty which sometimes, but not always, passed power down from father to son. This unnamed family ruled Tikal for generations until 378 A.D. when Great Jaguar Paw, last of the line, was apparently defeated militarily or somehow deposed by Fire is Born, who was most likely from Teotihuacn, a mighty city located near present-day Mexico City. Fire is Born started a new dynasty with close cultural and trade ties to Teotihuacn. Tikal continued on its path to greatness under the new rulers, who introduced cultural elements such as pottery design, architecture, and art in the Teotihuacn style. Tikal aggressively pursued its dominance of the whole southeastern Maya region. The city of Copn, in present-day Honduras, was founded by Tikal, as was the city of Dos Pilas. War with Calakmul Tikal was an aggressive superpower which frequently scrapped with its neighbors, but its most important conflict was with the city-state of Calakmul, located in the present-day Mexican state of Campeche. Their rivalry began sometime in the sixth century as they vied for vassal states and influence. Calakmul was able to turn some of Tikal’s vassal states against their former ally, most notably Dos Pilas and Quirigu. In 562 Calakmul and its allies defeated Tikal in battle, beginning a hiatus in Tikal’s power. Until 692 A.D. there would be no carved dates on Tikal monuments and the historical records of this time are scant. In 695, Jasaw K’awiil I defeated Calakmul, helping propel Tikal back to its former glory. The Decline of Tikal The Maya civilization began to crumble around 700 A.D. and by 900 A.D. or so it was a shadow of its former self. Teotihuacn, once such a powerful influence on Maya politics, itself fell into ruin about 700 and was no longer a factor in Maya life, although its cultural influences in art and architecture remained. Historians disagree on why the Maya civilization collapsed: it may have been due to famine, disease, warfare, climate change or any combination of those factors. Tikal, too, declined: the last recorded date on a Tikal monument is 869 A.D. and historians think that by 950 A.D. the city was essentially abandoned. Rediscovery and Restoration Tikal was never completely lost: locals always knew of the city throughout the colonial and republican eras. Travelers occasionally visited, such as John Lloyd Stephens in the 1840s, but Tikals remoteness (getting there entailed several days trek through steamy jungles) kept most visitors away. The first archaeological teams arrived in the 1880s, but it wasnt until an airstrip was built in the early 1950s that archaeology and study of the site began in earnest. In 1955, the University of Pennsylvania began a long project at Tikal: they remained until 1969 when the Guatemalan government began research there. Tikal Today Decades of archaeological work have uncovered most of the major buildings, although a good portion of the original city is still awaiting excavation. There are many pyramids, temples, and palaces for exploring. Highlights include the Plaza of Seven Temples, the Palace at the Central Acropolis and the Lost World complex. If youre visiting the historical site, a guide is highly recommended, as youre certain to miss interesting details if youre not looking for them. Guides can also translate glyphs, explain the history, take you to the most interesting buildings and more. Tikal is one of Guatemalas most important tourism sites, enjoyed annually by thousands of visitors from all over the world. Tikal National Park, which included the archaeological complex and the surrounding rainforest, is a UNESCO World Heritage Site. Although the ruins themselves are fascinating, the natural beauty of Tikal National Park merits a mention as well. The rainforests around Tikal are beautiful and home to many birds and animals, including parrots, toucans, and monkeys. Sources McKillop, Heather. The Ancient Maya: New Perspectives. Reprint edition, W. W. Norton Company, July 17, 2006.
Thursday, November 21, 2019
Analysis of a research study article Descriptive Vividness Paper
Analysis of a study article Descriptive Vividness - Research Paper Example Actually the objective of the researchers was to find methods on how to implement a successful conversation on the part of the General Practitioners to urge patients to quit smoking. Descriptive Vividness The obvious thing which strikes the reader after reading the research paper is it vividness in description. The article starts with an abstract with gives a brief synopsis of the background, the methods, the results and the conclusion of the survey. The authors then proceed to describe each of these points in detail. The Background of the paper narrates the previous records of such surveys in cigarette smoking, the purpose of this survey, the sample population selected for the research and in general the theories deduced from previous surveys on cigarette smoking. The paper gives a brief overview of the method used (QCA) for deducing the results and goes on to describe the participants of the survey. This section enumerates how the interviewees were chosen from among the population and how ethical and legal permission was obtained for the survey. The paper then describes the interview process which was conducted in the participants’ home by the General Practitioner. ... The paper follows up the results a vivid discussion on the empirical results. This contains the analytical portion of the paper. The research ends with the Concluding part which presents the practical results of the survey in a nutshell. The role of the spouses and close associates in the life of a smoker is found to be very significant and can influence him to stop smoking. Also General Practitioners can become successful in encouraging their smoking patients to quit smoking, if they cite case studies from previous history. Therefore, the paper describes at length the entire research process. Methodological Congruence Tromso is a city on Northern Norway which housed 61,000 residents in 2001. The population of Tromso, which was above the age of sixty, was surveyed and it was discovered that 82% of the men and 53% of the women had been daily smokers at one point of time. Out of this, 23% of both the men and women still used to smoke. Thus, a large number of the population had stopped smoking. When the researchers wanted to discover methods to encourage people to stop smoking, the population of Tromso proved to be very suitable. Thus, it can be inferred that the sample population selected for the survey interview had the characteristics of being a good sample population. (Medbo, Melbye & Rudebeck 2011 p2) The surveyors designed as Interview Guide which outlined the general guidelines of the Interview Process. It did not follow a very strict format; instead the guidelines of the process were semi-structured. There are both advantages we well as disadvantages of such a format. There are some people who are comfortable answering a lenient form of interview, which is not based on a strict question format. Such people offer their honest opinions
Tuesday, November 19, 2019
Structures Available to Small Voluntary Organizations Case Study - 6
Structures Available to Small Voluntary Organizations - Case Study Example Despite of there is a rather thorough interview process for volunteers that is aimed at determining the skill-need matches as well as a prior verbal scheduling of all the volunteer times, there seems to be a pertinent problem with the communication process at the organization as the volunteer supervisor constantly did not have the projects ready for the volunteers to work on during their previously agreed upon volunteer time slots. This persistent lack of a communication plan and clear communication processes is seen to have resulted in there being diminished enthusiasm for the cause fronted by the volunteer organization. There are a number of different communication processes that can effectively be used by small voluntary organizations; these processes which include the horizontal communication processes, diagonal communication processes, lateral communication processes and vertical communication processes. Horizontal Communication Processes: Horizontal communication structures and processes which are also referred to as lateral communication are defined as being the flow of messages across the different functional areas at a given level within the organization. In lateral communication processes, people working at the same level within an organization are able to communicate directly with each other without their having to go through the different levels of the organization. Lateral Communication Processes: Lateral communication processes and structures are seen to involve communication which occurs between individuals that do not stand in any form of a hierarchical relationship with each other. Diagonal Communication Processes: Diagonal communication structures and processes are seen to refer to communication that occurs between an organization’s workers and managers who happen to be located at different functional levels.
Sunday, November 17, 2019
Theories of Counseling Essay Example for Free
Theories of Counseling Essay Counseling                        Counseling comes from the word counseil (Middle English), conseil (Old French), consilium (Latin); it means to take counsel or to consult. There are so many definitions that you can apply with the word counseling as there are people who practice this to describe it more comprehensively. Frank Parsons was the one who originated this term in the year 1908. This term was adopted by Carl Rogers because he was not permitted by the psychiatry profession to call himself a psychotherapist and in response to widespread prejudice in the United States against lay therapist. Counselor                        Counselor is the term to a person or individual who has an intellectual, psychological, emotional and mental capability in listening and responding to one’s illness in mind and emotion.                        As a counselor, there are few points that should be done systematically and constantly. A counselor should be a great listener. He should listen effectively and wisely to what his client is saying. Counselor should work with its client with a define goal and thoughts with respect to the client’s values and cultural living. He should respond correctly with every feeling his client is dealing and be able to facilitate its thoughts and worries about a certain situation. He should know how and what to advise to help his client gain their own sight and understanding into how they should act, feel, and think in each given parameters of situation. A counselor should be a good teacher and a good model to help and teach his client express their emotions in its own way of living, work out its solutions to its specific problems, accept the things that cannot be changed in their life, and supports their counselor-client relationship while doing all this process. Counselor should know how to help his client become empowered to act in ways that are best in their own interest and should be able to use a variety of techniques to help his client explore and gain confidence in their life. Characteristics of a Helping Relationship                       The helping relationship is defined as the process of promoting the growth, development, maturity, functioning and coping skills in another person. Fundamentally, the helping or healing practices used in this process must be consistent with the value system of those you are trying to help. The diversity of First Nations people suggests that understanding how he or she sees the world is the best guide to establishing a helping relationship. Yet among traditional healing practices in all cultures, there seems to be two principal phases of the helping process, an inward exploratory phase and an outward action phase. However, we feel the First Nations approach must include four principle dimensions. In both phases, the dimensions of the spiritual, physical, emotional and social are explored and utilized. While the wheel represents them in parts, in fact they are integrated into every aspect of our being. Phase one is characterized by an inward direction in which a relationship is established and the problem or concern is explored. This means that the level of trust you develop will form how you interact with the person you want to help. Trust is the principle grease that facilitates the helping process. The exploratory nature of this phase suggests that the peer support giver listens in an active way, paying attention not only to what is being said, but also to how it is being said. The second phase of the helping process is characterized by an outward direction in which a course of action is outlined and implemented. The peer support giver works in a cooperative manner as the problem is being worked through. Helping generally does not move in a direct line. In this sense, helping is cyclical or more like a wavy circle as compared to a linear line which moves directly from a statement of the issue to a solution (Roger,61).                        Helping Relationship is also called Therapeutic relationship. It is a special instance of interpersonal relationships and all the same lawfulness governs all such relationships. In other words, helping relationship might be defined as one in which one of the participant in a so-called process intends that there should come about, in one or both individuals, more functional use of the latent inner resources of the person. A helping relationship is like when you are dealing with a physician and his patient or the relationship between teacher and student. All counselor-client relationships, in all kinds of counseling are a category for helping relationship. In this include the wide range of relationships between the counselor and the client and the relationship between the therapist and the increasing number of the normal individuals who enter therapy to improve their own system of functioning or to accelerate their personal growth of living. There are many kinds of one-to-one relationships. But there are large number of these are intended to helping relationships. Interaction between the counselor and his client is belonging in this situation. The interaction between the consultants is intended as a helping relationship. These things will sum up that the fact that many of the relationship in which many patients are involved fall within this part of interactions in which there is the purpose of promoting development and more mature and analytical method of functioning.                        Many of the studies involving this matter about helping relationship throw light on the attitudes on the part of the helping person which make a relationship growth-promoting or growth-inhibiting as its characteristics.                   In a study given by Baldwin about parent-child relationships shows great evidence about the characteristics of helping relationships. The characteristics of a parent-child relationship are also related and can be applied to other similar cases of counseling. The counselor who is warmly emotional and expressive, respectful of the individuality of himself and of his client should be able to exhibits a non-possessive caring to facilitate self-realization much as the client is dealing with their own attitudes.                        There should be also a high degree of agreement among the client and the one who is counseling regardless of the orientation of their elements in unhelpful relationships. Guiding one another is mildly perceived with each step of the way in the given process to have an acceptable procedure in the end of the counseling therapy. Interaction between a client and the counselor in the helping relationship is pointing out and labeling the behaviors which had proves unsatisfying, exploring objectively with the client the reasons behind their behaviors and established a re-education more effective problem-solving habits. In all kind of interaction, its main objective as many counselor practices was to be impersonal with every move they are dealing with in a helping relationship. The counselor should permits as little of his own personality to intrude as is humanly possible. It is the clue to the failure of this approach, as it’s interprets the facts in the light of the other research studies. A helping relationship withhold one’s self as a person and to deal with the other person as an object which does not have a high probability of being helpful to its client.                        Provided by a similar attraction of process in a helping relationship, we can say that one characteristic of it is working in the field of human relationships has a similar problem in knowing how to use such research knowledge.                        Helping relationship is the kind of relationship created by an individual who psychologically mature. The degree to which I can create relationships which facilitate the growth of other people as separate persons is a measure of the growth achieved by the counselor. First step in dealing with counselor-client relationships                        There are some significant elements that a counselor should always first cover up in his first session with his client. The first stage of a counseling method is the most critical part of the process because it is the starting foundation of a good and well-sound relationship between the client and the counselor. The first and the most important part the counselor must cover up are to gain the trust and the emotion of its client. The counselor should gain the knowledge and the points of view on how his client is dealing so he will be able to know how to deal with it in its specific situation and be able to plot the problems on how they will take it in a systematical way of approach. The counselor should the first time they meet, the problems where his client is dealing and the goals that they are enlisted to aim in order to process the thinking and the right relationship with each other. They should come up a very good feeling with themselves specially the patient. The most important thing when dealing with your client at the first time you’ve met is the foundation of your relationship. It will be the starting point of your mission that’s why it is very critical. The ways and step by step process should be well plotted and organized (Corey, 114). Your main responsibilities in counseling are to attend your regularly scheduled sessions, talk about what is bothering you as openly and honestly as you can, and complete any tasks or homework assignments you may be asked to do. You are expected to let your counselor know if you are unable to make it to a session. Most counseling will require you to try something new or a different approach. Another thing your counselor will expect is for you to be willing to experiment and try things without jumping to conclusions. You are also expected to let your counselor know when your problems have been solved as well as let your counselor know if you dont feel like youre making any progress. This latter point is most important: your counselor is most interested in your benefiting from counseling. One of the most difficult steps in counseling occurs before you even see a counselor for the first time. Deciding to seek counseling is the first step in change. Once this decision has been made, the mechanics for change have been set in motion. In the process of changing the way you think, feel, or behave, you usually must try out new ways of doing things. This can make you anxious or frustrated. Also, in the course of counseling you may come to realize that things you once thought of only in a positive or negative way you may see a bit differently. The challenges of pushing on your limitations may also cause your frustrations, but with commitment and practice, you will find that you can stretch your limits and find new and exciting aspects of your self (Corey, 114). Theories and Techniques in Counseling                                    Biblical Psychology for me is the most useful and effective techniques in counseling in whatever type of this in accordance to the biblical theory of counseling. God looks at us from the perspective of our feelings, doings and root levels, and we are to do the same. It is through these levels; we assess and evaluate the problem, the diagnostics. Our feelings tell us what is happening, but we are not to make decisions or live by those feelings. This is what distinguishes a Christian from the world. The world lives by feelings but a Christian lives by his will and his will is based on the word of God which is the will of God. He is to do what God says to do regardless of his feelings. The doing of Gods word regardless of feelings is illustrated by Gods commandment to love our enemies, do well to those who hate you, bless those who curse you, and pray for those who persecute you. This is all contrary to our natural feelings but our true self in exercising Gods command, the self in union with the Holy Spirit, transcends the natural and changes our feelings into compassion rather than retaliation.                        The emphasis in the Christian life is in the doing. It is the doing that changes our feelings as well as our root level. As we do what Gods word commands, the Holy Spirit changes our root from selfishness and self-centeredness, to conform us to the image of the Lord Jesus Christ in our very root being. This is a lifelong process that continues changing us from glory to glory when we simply obey Gods word. Accordingly, we are to view the problem from Gods perspective, and His word provides the solution, the hope, and with hope are changes that are necessary, and the practice of these changes to conform you to the image of Christ.                        Depending upon your problem or situation, the following are provided to assist you in seeking Gods solution; Orientation to Biblical Counseling- An eight week training course to provide students with a basic knowledge on how to handle their problems Gods way as opposed to the worlds way, Establish a Foundation for Biblical Discipleship- A five week program for new Christians, teaching them how to grow and mature in Christ. This could be used for individual counseling or a classroom setting and Strengthening Your Marriage- A ten week course for pre-marital and marital situations. These are worksheets designed for individual counseling situations, and deal with a variety of sin problems and the solutions thereof. The Life Studies are divided into three categories; Guilt and Shame as the past, anger and bitterness as the present and fear as the future. These time segments cover all of lifes experiences and must be dealt with biblically. Counselee must know that he is identified with Christ, that by the blood of our Lord, counselees conscience is washed and cleansed of guilt and shame once and forever. Now he is to live the new life, empowered by the Holy Spirit, collaborating with God, to deal with his present, the daily offenses and irritations of life, and thereby establish Gods will on earth. Thus, he is enabled to leave the future in Gods hands. We should always remember: You are given life so that Life may indwell you, Christ Himself, and you are to work out this life daily being conformed to His image. Gods word is your authority, and the indwelling Holy Spirit is your power to enable you to be a blessing instead of a curse on this earth. Go now as you make a disciple of yourself, go and make disciples of others and fulfill Christs command. Let a godly lifestyle be a living witness of Christ walking this earth in, as, and through you.            Another theory that I am willing to learn more is the systemic interversions. Systemic interventions are premised upon the assumption that ones environment elicits and supports the individuals dysfunctional cognitive, behavioral and affective responses. The go goal of systemic interventions is to change the individuals social environment or system, thus changing the patterns of interrelationship that elicited or supported these responses. Examples of systemic interventions (in addition to those in the preceding categories that also produce system change) include: altering communication patterns through role play and renegotiation, altering family (or system) structure by reconstructing boundaries, the family genogram, family sculpture, and providing directives for change. Children pose special issues in the selection of counseling interventions for several reasons. They have little power or control over their environment, or may lack the cognitive or affective development to respond to some interventions. For this reason, a systemic view which involves significant adults in their world often is the most effective approach to intervention selection.                        There are a lot of techniques in counseling and the most that I am capable to apply is the progressive relaxation. These are one of the relaxation techniques in counseling. Most of the time, we are unaware of tension in our bodies until it escalates into headaches, muscle tightness, even vomiting, diarrhea, and ulcers in more extreme situations. An important part of recovery is becoming aware of our feelings. Our thoughts and feelings are major sources of this tension; creating tightness in neck and shoulders, the lower back, stomach, or legs and feet. However, we arent always aware of our internal state, so, another way to recognize and manage some of our internal feelings is through identifying what it feels like to be tense. Progressive relaxation can help us learn to recognize the tension or stress in our bodies, so we can stop it before it becomes a major physical problem (headache, muscle tightness, etc). Progressive Relaxation exercises purposefully create tension beginning from one end of our bodies to the other. What’s the purpose? It helps us recognize what tense and relaxed feels like. Since we all store stress in our bodies, we can only release body tension if we are aware of it (Roger, 61).  III. Life experience                        My past life experiences is cruel and difficult. I encountered many problems and difficulties when I was a child. I am an adopted child who was molested and put on foster care. I think that this life experience of mine is a big advantage when dealing with my client. Increasing numbers of molested and abused children are very significant today.                         According to a 2001 study by the Edna McConnell Clark Foundation that used federal data, annual direct costs including medical, police, court and welfare costs of all child abuse is $24 billion. In addition, an estimated 10 to 20 percent of 1 million cases today are of child abuse. According to the National Institute of Justice, 26 percent of abused and neglected children become juvenile delinquents, and 13 percent of violent crime can be linked to earlier child maltreatment. Research by the U.S. Bureau of Justice found that about 22 percent of imprisoned child sex offenders reported having been sexually abused during childhood (Stevens, 2005)                        It is estimated that 20 to 40 percent of adult women in the United States were sexually abused before the age of 18. For men, the range is 10 to 20 percent. Thats 24 million to 48 million women and 11 million to 22 million men. Almost every child is vulnerable to child molestation. Victims can be boys as well as girls and older as well as younger. There are many kinds of child molestation. Examples of this are; Touching or fondling, flashing or exposing adult genitals to a child, showing x-rated material to a child, deviant sexual activity such as defecation, urination, bondage, or sadomasochism and normal sexual activity such as vaginal or anal intercourse or oral stimulation of the genitals. Child molesters are either coaxing or persuading a child into sexual activity or forcing and threatening to harm a child into sexual activity. They most often manipulate child victims into complying with sexual activity by grooming them with attention, affection and gifts over a period of time. This grooming agenda of a molester is usually aimed at the parent of very young children in order for the child molester to obtain the family’s trust and thereby have an access to the child (Stevens, 2005).                        With my own life experiences, I gradually think that it will be a greater advantage for me to able to comply and deal with my client to help in his problem especially if my client is also a molested child. Therefore, I can relate with my client much easier and comfortable. Nature of Clients                        In accordance to my life experiences, I am very willing to deal with people who also encountered and came from similar life experience as mine. It will be easy for me to dwell with this kind of people because I am capable enough to handle and understand their emotion and behavior in this kind of problem. I am not looking to deal with people who molest. Those people are the hardest thing for me to approach. Bibliography Corey; Theory and Practice of Counseling; 7th edition Helping Relationship; Educational compliment, May 2000           www.educ.uvic.ca/faculty/hfrance/2.htm; September 23, 2007 Rogers, Carl R.; A Therapist View of Psychotherapy, Houghton Mifflin Company Boston New York, 1961 Stevens, Ellen Jane; Myths cover up further tragedies in Episode of Child Molestation            Sunday Edition, April 3, 2005
Thursday, November 14, 2019
Essay Concerning Brave New World :: essays research papers
The novel Brave New World by Aldous Huxley, presents the portrait of a superficial utopian society. Huxley presents his utopia as a perfectly functioning society, but makes the reader question many aspects of the new civilization. While engaged in the book, a reader is often appalled by the lifestyles of the residents of "brave new world." When a reader does this he or she is comparing the society to his or her own. The only way a person can justifiably criticize the society in Brave New World is from their own subjective vantage point. It was the anthropologist Geertz who said that a culture cannot be examined completely objectively. So when a person critiques a society it is based on the values and mores of their own culture, and this is what I will do when considering what is objectionable and what is acceptable in the "brave new world" society. Huxley wrote the book primarily as a satire that would lead to change. In 1932, changes in science were becoming prevalent and Huxley noticed these changes. With the invention of the assembly line, the Ford Model Twas produced allowing people to afford cars. Huxley could see where these advances in science were leading, and this lead him to develop his startling story. When a person thinks of a utopia he or she thinks of a place where everyone is happy, disease is nonexistent, and strife, anger and sadness are unheard of. Huxley created a society where all of these are true, and still one questions whether or not it is truly a utopia. As people in our society look upon "brave new world" they see it as a place of immoral behavior and obscenity. Could this possibly be because they are conditioned themselves, and cannot realize it? They could just as easily be conditioned into thinking that only their thoughts are correct. Everyone's goal in every culture is to reach a state of ultimate happiness. The society of "brave new world" is the same, but they go about it in a much different way. People argue that the society of "brave new world" is immoral, and evil, but once again they are enforcing mores of their own society while examining other culture. Because the only way to critique the society of "brave new world" is subjectively from our own point of view, almost every aspect of the society is objectionable.
Tuesday, November 12, 2019
Women in Advertising
Women in Advertising Irwin Allen Ginsberg; an American poet once said, â€Å"Whoever controls the media, the images, controls the culture. †The media constantly expresses images of the ideal female body. All women have their own individual set of attributes and characteristics, however, the media continuously tries to spread what they feel is the universal standard of what a woman should look like. One might argue, that the images put out by the media strongly affect our generation and the way in which we perceive ourselves. Ginsberg’s statement reminded me of a television advertisement produced by Carl’s Jr.This advertisement featured swimsuit model Kate Upton eating a burger in the backseat of an old school looking car. The advertisement was exceedingly sexually suggestive and showed a substantial amount of unsuitable sex appeal. Carl’s Jr. has acquired quite the reputation of producing these overtly sexual advertisements. Advertisements such as this ar e damaging today’s generation’s mental and physical state of being. In America, we are surrounded by a society that is primarily consumed by sex. With that being said, there are thousands of companies that produce risky advertisements to compete for the attention of viewers such as Carl’s Jr.With regards to the Kate Upton advertisement, the first thing that caught my eye upon viewing this ad is Upton wearing lace under garments scantily covered by a short polka dot dress. The revealing dress shows off her legs and hangs loosely off her shoulder ultimately exposing her bra and cleavage. The range of positions she lies in throughout the ad goes from innocent to offensive. Upton begins removing the South West Patty Melt from its wrapping and starts to slowly consume the burger in her car. After taking the first taste, Upton starts her high-speed strip tease.For the remaining thirty seconds, the camera moves up and down the parts of her body that are revealed by her dress. She unexpectedly begins sweating all over her body, which makes a direct reference to sex. Upton’s elusive hip movements add to the theme of sex, and serve to sidetrack the viewer from the actual burger itself. Upton’s face looks incredibly pleased as if she is fulfilled with the burger she is advertising but upon close examination, you see that the burger has not been bitten into. Furthermore, this indicates that the intent of this Carl’s Jr. advertisement is to sell sex in addition to the burger itself.The content in this advertisement implies that women cannot only be healthy but also sexually fantasized individuals by purchasing the southwest patty melt. In actuality, the opposite of that implication is often true. The obvious issue in this advertisement is that women rarely consume burgers the size of the one Upton is advertising. More importantly, eating a burger of that size is filled with calories and will not make those women who do resemble Upt on physically. Women are incredibly sensitive to their body image and easily perceive the body images media creates. Therefore, this advertisement may be perplexing to female viewers.In the journal Adolescent Evaluation of Gender Role and Sexual Imagery in Television Advertisements authors Donna Rouner and Michael Slater provide readers with insight on a study they conducted; the results portion states, â€Å"Exposure to advertising with idealized images of physical attractiveness will at least temporarily lower female viewers’ self perceptions of physical worth and self being. †(438) With that being said, adolescent females and adult women viewing this advertisement compare themselves to this excessively sexy yet highly idealized model and begin to feel dissatisfied with their own physical appearance.Furthermore, the fact that the feeling of temporary self-loath takes place when viewing advertisements such as the one produced by Carl’s Jr. is chilling. Many ado lescent females sit in front of their television screens and are bombarded with hundreds of advertisements each day. When advertisements like this appear, the message getting out to them is, in order for you to be desirable or considered beautiful you must reveal certain parts of your body and act in an incredibly sexual manner. This corrupts the minds of young women. Thus, one might say that the targeted audience for this advertisement is men or male adolescents.According to Carol M. Sheperd, a professor at National University, â€Å"Sexiness of an advertisement causes viewers to remember the ad, and thus the product. †(2) With that being said, though Upton’s advertisement stirred up quite the controversy last year, it was successful in getting people to talk about the ad due its extreme sexual content. More importantly, it got people to go out and buy the Southwest Patty Melt. Nonetheless, Carl’s Jr. uses the pathos rhetorical appeal in this advertisement to e voke certain feelings out of viewers.Upton’s sexually suggestive actions induce emotional responses from her predominately male audience, such as feelings of arousal and even desire. The use of pathos in this ad can go either way when it comes to its effectiveness. When viewing this advertisement a consumer could be paying attention to the high levels of sex appeal and disregard all other elements of the ad, like the actual burger Upton is advertising. Conversely, the appeal of sex can heighten the chance of an advertisement succeeding because it attracts the customer's attention.In the journal Ethics in Advertising: Sex Sells, but should it? Author Jessica Dawn Blair states: â€Å"The use of sexual appeals in the study seemed to detract from the processing and retention of message arguments. However, it did appear that the recipients would focus their attention more on the execution of ads using the type of appeal. †(112) It is our human nature to be curious about se x. Sex in addition to attractive women in advertisements often sells more than advertisements that do not use this appeal. What does that have to say about our society?The objectification of women in sexual advertisements does nothing but teach the youth of this generation that it is okay to overly sexy and in fact, it is encouraged. That is where the problem lies. These companies want to desperately appeal to their viewers and majority of them do not care if they are sending out the wrong message as long as the product gets sold. Overall, our country has based a vast majority of advertisements on sex appeal to sell their products to the targeted audience of predominately males.For the most part, women have been subjected to the role of playing â€Å"pieces of meat†to men. The objectification of women in advertising has extreme physiological consequences. It has the potential to make women think of themselves in the way in which they are portrayed and it causes them to engag e in self-loath or depression. Advertisements such as Kate Upton’s put out a negative viewpoint on women. It is crucial that we reshape our own perception of how we view ourselves. Change starts from within and we have to step up as women, take the lead and reach as high as feasibly possible.Works Cited Blair, Jessica Dawn. â€Å"Ethics in Advertising: Sex Sells, but Should it? †Journal of Legal Ethical and Regulatory Issues 9. 1 (2006): 109-18. ABI/INFORM Complete. Web. 3 Mar. 2013. Carl’s Jr. Advertisement. New York Daily New. N. p. , 1 Mar. 2012. Web. 3 Mar. 2013 Rouner, Donna, Michael D. Slater, and Melanie Domenech-Rodriguez. â€Å"Adolescent Evaluation Of Gender Role And Sexual Imagery In Television Advertisements. †Journal Of Broadcasting ; Electronic Media 47. 3 (2003): 435-454. Academic Search Premier. Web. 3 Mar. 2013.
Saturday, November 9, 2019
IMC Plan.List of assumptions and Potential competitors Essay
Ranbuild is a company in Newcastle, Australia that is in the business of supplying steel buildings. The company was formed in 1949 by Neil Statham. Ranbuild has been in this business for almost 65 years serving Australian and the world market. Initially, Ranbuild started by producing handling equipment and horizontal grain sheds that were specialized (Ranbuild, 2014). Neil Statham the founder of Ranbuild went to Middle East in 1971 and managed to procure sales of over one hundred thousand sheds. When he returned to Australia, Neil Statham developed back to back C section together with engineer Charles Resersky that would reduce cubic weight for shipping. In the early70s, Ranbuidld became a public company. Later on it was purchased by Acquila Group. Acquila Group later on sold it to Kerry parker. Ranbuild bought a roll forming machine that would produce rock bolts and guard rails. It also gave Neil Statham back a section of building in the business. It was that building section that later on became R & N Steel Building. R & N Steel Buildings became what is today called Ranbuild. Ranbuild is currently producing various products and selling them to equine, domestic, rural and commercial markets. It regards itself as the ultimate leader in fabricated building industry. Authorized dealers of Ranbuild continue sharing the success and the growth of the company. In 2004, Ranbuild was purchased by Lysaght Solutions Pty Ltd. Lysaght Solutions Pty Ltd is a subsidiary fully owned by BlueScope Steel. BlueScope Steel is a building company that is one of the largest building company in Australia and commands respect because of it outstanding record or reliability, service and high quality products (Ranbuild2014). Ranbuild continues to position themselves as the leaders in the market by building a professional image and offering quality brand to their customers. Ranbuild has partnership with a network of dealers that server their client with satisfaction. This leads to increase in profitability as well as market share to Ranbuild and other dealers (Ranbuild2014). Target market     Ranbuild Company targets B2B markets. This makes it necessary for Ranbuild to understand various characteristics of business industries in Singapore. For them to realize their goal they should realize that their target market in Singapore have different characteristics compared to building industries in Australia. It is advisable for the company to analyze carefully the characteristics of their customers in Singapore. After the analysis, Ranbuild cam target construction, real estate development company, contractor and hardware resellers. List of assumptions     In order to create an integrated marketing plan, several assumptions are formed. An assumption is information that is required but cannot be accessed or given out easily. This means that assumptions may be different from the reality of the situation. In some cases it may reflect the situation of year 2014. It is assumed that in 2014, the demand for construction and other products related to construction will be stable and strong in Singapore market. Ranbuild stands to benefit from companies that will be seeking for construction products to expand and upgrade their business. It is assumed that over one year, the economy of Australia and Singapore will be stable. The stability of an economy has a significant impact on expansion of (Mole, 2012). The prices that Ranbuild charges for their product are taken to be the same or at the same level with that of Singapore market. This makes Ranbuild’s product to be competitive. Due to sensitivity of prices businesses are advised not to increase their price above other businesses in the same market. Ranbuild’s products are said to comply with safety requirement in Singapore and other laws and regulations. It is assumed that B2B customer’s preference is receptive; hence customers in Singapore will work or use Ranbuild products. Throughout year 2014, the financial status of Ranbuild, its customers in Singapore and Suppliers is said to remain stable. Prices charged by Ranbuild are expected to remain stable throughout the year 2014. In Singapore, market growth and opportunity is said to be stable or move to a greater level. It is assumed that production cost is not included. Potential competitors Primary competitors     Primary competitors refer to companies that have the ability of providing almost identical products or services. A good example in construction market is Ranbuild. Some of Ranbuild competitors include; 3D Shed-n-patios     3D Shed-n-patios has been in operation for more than 23 years. It is a well recognized shed building brand. Their quoting system gives them a lot of strength since they are able to identify different trends and at the same time satisfy their customers. They are able to satisfy their customers by use of high technology features in their products. 3D Shed-n-patios materials are backed by BlueScope Steel which at the same time is a holding company of Ranbuild (3D Sheds-n-Patios, 2014). This is seen as a defect in the operations of Ranbuild. This company has been able to diversify their sheds and continues to diversify in a better way than Ranbuild which produces fewer types of sheds. Another weakness of Ranbuild is the fact that they have poor marketing strategy which can be seen from the few communications and social networking solutions (Clow, 2013). The Shed Company     It is one of the leading sheds in building business. It derives its strength from its design, facilities and supply. They also have many designs that include shapes and color. However, the shed company is currently trying and working hard to understand and talk to their customers Queens Shed Market     Queens Shed Market has over eleven years of experience in the building industry. The company has accomplished various diversified operations as well as projects. It gives full warranty for all their products to customers. It also has a staunch access to build- in doors and other types of products (Francia, 2014). Secondary competitors refer to firms that deal with products or services that may be used as substitute to what Ranbuild produces. Some of the companies that may affect Ranbuild include; 1. Parasol Steel pte ltd 2. Professional plastic Inc. Overview of marketing mix Product     Ranbuild sell products of high quality. This is because their suppliers, BlueScope Lysaght is known globally for dealing with premium steel and product (Lysaght, 2014). Quality of Ranbuild’s products is widely known and it is an accepted fact that they are long lasting. Price     Ranbuild website does not contain prices for their products. However, their clients can ask from their consultants in their website the price range. Ranbuild gives a service called â€Å"Ranbuild better pay.†This option is applicable only when one purchases products that are above AU $500. This service enables customers to experience improved convenience and also enable them to match it with their cash flows. Ranbuild better pay gives up to one year interest free repayment period (Ranbuild2014). Place     Ranbuild has dealership in Singapore. This means that their products are sold through authorized dealers and not directly to customers. This is done throughout Australia (Kelley, 2012). Promotion     Ranbuild often introduces new offers and new promotions that enhance customer satisfaction. It also increases brand identity by use of marketing tools like website, social media account, brochures, blogs and e-newsletter (Ranbuild2014). Ranbuild currently launched a Weaco Ice Box 2013 promotion. This is a premium ice box for orders placed between December up to February 2014 (Ranbuild2014) (Refer to Appendix1) Promotion mix Tradeshows     Ranbuild holds tradeshows in expo annually in Singapore. The purpose of tradeshows is to connect with their customers, stakeholders and suppliers that may need hangar, industrial buildings, shelters and gallery. These tradeshows give their client a chance to evaluate the product and its quality. They also get a chance to ask questions and give feedback to the company (Chandra, 2000). Newspaper     Ranbuild should use newspapers that have a lot of adverts in construction. This is a good advertising media to reach local market. It provides a good sales lead since customers can read catalogs. They can request sales persons to call them back and also make purchase on websites. Personal selling     Personal selling is a good way of creating awareness about the brand and also draws attention of customers to the company’s product. It will also enable Ranbuild get information from their clients directly. Personalized selling will enable Ranbuild create a specialized marketing strategy in future in Singapore. Brochure     This enables a company to increase the attention of their clients towards their products. They also inform clients about the product details, product ranges and other special offers (Chandra, 2000).Appendix 1 References Brown, M. (n.d.). Products. Stainless Steel Plate Supplier, Distributor & Stockholder. Retrieved March 1, 2014, from http://www.brownmac.com/singapore/products/ Chandra, A., & Thompson, E. (2000). Does public infrastructure affect economic activity?: Evidence from the rural interstate highway system. Regional Science and Urban Economics, 30(3), 457-490. Clow, K. E., & Baack, D. (2013). Integrated advertising, promotion & marketing communications (6th ed.). Upper Saddle River, N.J.: Pearson Prentice Hall. Francia, A. (n.d.). Francia Virtual Home. Sun shades. Retrieved January 19, 2014, from http://www.mnjss.com/index.php Kelley, L. D., & Jugenheimer, D. W. (2012). Advertising media planning: a brand management approach (3rd ed.). Armonk, N.Y.: M.E. Sharpe. Lee, M., & Johnson, C. (2012). Principles of advertising a global perspective (2nd ed.). New York: Haworth Press. Ministry of Trade and Industry, Singapore. (2013, February 19). Economic survey of Singapore 2012. Ministry of Trade and Industry, Singapore. Retrieved January 19, 2014, from http://www.mti.gov.sg/ResearchRoom/SiteAssets/Pages/Economic-Survey-of-Singapore-2012/FullReport_AES2012.pdf Source document
Thursday, November 7, 2019
Tropical Cyclone Characteristics
Tropical Cyclone Characteristics Tropical depressions, tropical storms, hurricanes, and typhoons are all examples of tropical cyclones - organized systems of clouds and thunderstorms that form over warm waters and rotate around a low-pressure center. A Generic Term composed of a system of thunderstorms that shows a cyclonic rotation around a central core or eye. A tropical cyclone is a generic term for a storm with an organized system of thunderstorms that are not based on a frontal system. To learn more about what tropical cyclones are called depending on their winds blow, read What TCs are called from birth to dissipation. Tropical cyclones are not only called certain things here in the U.S. depending on how strong they are, but theyre also known by different names depending on where you are in the world. In the Atlantic Ocean and Eastern Pacific, tropical cyclones are known as hurricanes. In the Western Pacific Ocean, tropical cyclones are known as typhoons. In the Indian Ocean, a tropical cyclone is simply called a cyclone. These names are described in the article - is it a typhoon, a cyclone, or a hurricane? Must-Have Ingredients for a Tropical Cyclone Each individual tropical cyclone differs, but several characteristics are common to most tropical cyclones, including: A central low-pressure zone and high wind speeds of at least 34 knots. At this point, the storms are given a pre-determined storm name. Most storms are accompanied by a lot of rain and storm surges near the shore. Often, once the storms make landfall, the tropical cyclone can cause tornadoes. A tropical cyclone needs warm ocean temperatures in order to form. Temperatures in the ocean need to be at least 82 degrees Fahrenheit in order to form. Heat is drawn up from the oceans creating what is popularly called a heat engine. Tall convective towers of clouds are formed within the storm as warm ocean water evaporates. As the air rises higher it cools and condenses releasing latent heat which causes even more clouds to form and feed the storm. Tropical cyclones can form any time these conditions are met, but they are most prone to form from during the warm season months (May to November in the Northern Hemisphere). Rotation and Forward Speed Like ordinary low-pressure systems, tropical cyclones in the Northern Hemisphere is counter-clockwise due to the Coriolis Effect. The opposite is true in the Southern Hemisphere. The forward speed of a tropical cyclone can be a factor in determining the amount of damage the storm will cause. If a storm remains over one area for a long period of time, torrential rains, high winds, and flooding can severely impact an area. The average forward speed of a tropical cyclone is dependent on the latitude where the storm is currently. Generally, at less than 30 degrees of latitude, the storms will move at about 20 mph on average. The closer the storm is located the equator, the slower the movement. Some storms will even stall out over an area for an extended period of time. After about 35 degrees North latitude, the storms start to pick up speed. Storms can also become entangled with one another in a process known as the Fujiwhara Effect where tropical cyclones can interact with each other. Specific storm names in each of the ocean basins vary based on conventional naming practices. For instance, in the Atlantic Ocean, storms are given names based on an alphabetical pre-determined list of Atlantic hurricane names. Severe hurricanes names are often retired. Edited by Tiffany Means
Tuesday, November 5, 2019
Student Essay Help
Student Essay Help Student Essay Help Student Essay Help: Your Light at the End of the Tunnel Some students easily cope with the problems in the college or university. But there is some type of students, who really struggle with the student assignments. Probably, it is not their fault that they could not handle it. For instance, they struggle with the student essays writing. Maybe, this working process requires rather diligence and responsibility than concrete knowledge. It is a systematical work that includes analysis and argumentative expression of the authors opinion. Probably, some new students will face these barriers during their studying course, but with the student essay help they could improve their skills of writing: Student Essay Help What is that? Actually, student essay help is your light at the end of the tunnel. When you have some critical problems with essay writing, you always can rely on the student essay help. It could be as the informational source in the internet, newspaper, book or magazine that describes the basis, principles and methods of student essay writing, as the writing agency, which provides the necessary information to you or does the dirty job instead of you. It is up to you what kind of student essay helpwill you choose. Student Essay Help How it works in practice? Usually, the guide or manual creates the correct idea about essay writing. In other words, it helps you to make a plan of your work. For instance, the numerous manuals throw light upon the plan of your essay. Example: think up the unexpected introduction that could attract the readers attention; add the thesis statement: the thesis has to reflect your topics conception; show the analysis of the subject; in the main body of your essay pay special attention to the details and argumentation; do not forget to express your own constructive opinion; gather all the information at the end and provide the logical conclusion. Student Essay Help The assistance of writing agencies. In case of the writing agencies, you have just to choose the appropriate organization, that has a solid rating and provide the reasonable prices for the work. Of course, it is always a risk to rely on other people, but sometimes it is absolutely normal when you ask the help of professional writers. Anyway, it would be better if you start your writing practice with own attempts. Obviously, there will be mistakes at the first time, but step-by-step you will find the own style of essay writing. Read more: Education Term Paper Outline for a Term Paper Need Help Writing a Paper Islamic Religion Term Paper Term Paper on Personal Success
Sunday, November 3, 2019
Security audit assignment Example | Topics and Well Written Essays - 750 words
Security audit - Assignment Example safeguards protect the confidentiality of information through enacting various policy regulations that must be followed by the organizational employees. First, the disposal policy provides that the records consisting of confidential information related to patients or any other stakeholder to the health institution should be disposed off immediately and in accordance with the information security procedures outlined. The information disposal procedures provides that; once the confidential information that has been dispensed with, the user should dispose the information through shredding the papers if the record was in print, or formatting the hard disc for computerized information. Disaster recovery has also been taken care of in the health institution. All important information are backed up in the back-up disks and stored in a lock-and-key safe, accessible only to the It manager of the hospital. Risk Management process is adequately implemented by the health institution. The risk management measure that is offered by the organization is the restriction on the information that should be posted online both regarding the employees or the clients to the health institution. Thus, the information security regulations have prohibited posting online information related to the social security number, driving license number, credit or debit card number, medical status, religious or sexual orientation information related to anyone. Facility security is adequately catered for in the health institution. The staff gate has a technology system that identifies the staff through their badges, and only then will the door open to allow entry or exit. On the main gate used by the public, physical security measures include personal identification through the personal ID, which is registered at the entry. The organizational regulation provides that employees are liable for disciplinary action, if they are involved in any breach of the policies and procedure guiding the protection of
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